February 7, 2008 - Biz Kids airs in Indiana thanks to Foundation Grant
All PBS station in Indiana will carry the TV show

INDIANAPOLIS--The eagerly awaited Biz Kid$ program, underwritten exclusively by America’s Credit Unions, has begun airing in Indiana, and will eventually be carried by all of the state’s PBS stations with dates and times varying by city (see market-specific information below).

Biz Kids, the half-hour children’s television series about financial literacy and entrepreneurship is the result of a coalition of 132 credit unions, credit union leagues, credit union foundations including the Indiana Credit Union Foundation (ICUF), affiliated system organizations and service providers, along with content materials developed by Junior Achievement (JA) Worldwide, and the creators of the Emmy Award-winning “Bill Nye The Science Guy.”

Using kids as “real-life” examples, Biz Kid$ connects the financial world to kids’ day-to-day lives, and in doing so, teaches them fiscal responsibility, career possibilities and connection to the community as well. It’s about getting kids to realize they are the catalysts in creating their financial futures.

On behalf of Indiana’s Credit Unions, the Indiana Credit Union Foundation is underwriting the broadcast of Biz Kid$ on all PBS stations in Indiana, with most stations having begun broadcast of the show in January (see box below for stations and details).

The Indiana Credit Union Foundation is one of several national sponsors that helped produce 26 episodes of Biz Kids. At the state level, the Foundation has provided a sponsorship/underwriting grant so the episodes can be aired on Indiana’s PBS stations. All eight of Indiana’s PBS stations will carry the show, with many having begun broadcast in January. As part of the underwriting, by “Indiana’s Credit Unions,” two different :15 spots will run adjacent to the shows in each market. The spots are edited versions of the “Quick” and “So” educational spots produced by CUNA several years ago. In addition to running the :15 spots, stations will offer “tune in” promotional mentions with some stations putting information on their Web sites, running ads in their printed program guides and promoting the show in other ways locally.

“To be part of the group that is bringing quality programming with a financial focus to young people across the country is exciting,” said ICUF Chairman Barbara Berghoff of PROFED CU. “And to help bring the show to viewers throughout the state of Indiana on behalf of our state’s credit unions is tremendous. We are grateful for the support our Foundation receives, which makes projects like this possible.”

Biz Kids will be carried on the following PBS stations, start dates and program times are shown below.