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Indiana credit unions recognized for marketing excellence
September 23, 2002
Indianapolis -- Credit union membership in Indiana is on the rise this
year, and it's a likely result of the progressive, creative, message-based
advertising created by the marketers in this state. At a special reception
during the Indiana Credit Union League's Convention and Annual Meeting, Sept.
19, the annual Major League Awards were given, recognizing, excellent credit
union marketing projects in eight categories.
A panel of marketers representing the credit union industry and the
Indianapolis communications community judged the entries. "We're glad we
can give our credit unions feedback from experts who are familiar with credit
unions as well as those who are marketing experts in other fields, said Kay
Neidlinger, ICUL director of public relations and organizer of the awards
program. "We have some very talented credit union marketers in Indiana and
I'm pleased to share their work with judges in our state and elsewhere."
A list of winners follows
Annual Report
All entries are from credit unions $100 million + in assets
| First Place |
Centra CU - Connections 2001 |
| Second Place |
Marion School EFCU - Through The Years |
| Honorable Mention |
Beacon CU - "A Proud Past, A Bright Future" |
Sales or Promotional Literature
$25 - 100 million in assets
| First Place |
WGE FCU - Services overview booklet |
| Second Place |
KEMBA CU - Membership Application |
| First Place |
Beacon CU - Brochures |
| Second Place |
Evansville Teachers FCU Building Representative Bulletin |
| Honorable Mention |
Financial Center - Brochures |
Print Ad
$25-$100 million
| First Place |
WGE FCU - HELOC Insert |
$100 million +
| First Place |
Financial Center - Print Ads |
| Second Place |
Crane CU - Bedford Branch Grand Opening |
Special Event
All entries are $100 million +
| First Place |
Centra CU - Catch the Bug |
| Second Place |
Diamond Valley FCU - The Hunt for the Red Bank Branch |
| Honorable Mention |
Indiana Members - Noblesville Grand Opening |
Marketing Campaign
$25-$100 million
| First Place |
Perfect Circle CU - e-statements |
| Second Place |
KEMBA CU - No Limits Home Banking |
$100 million +
| First Place |
Marion School EFCU - A Sweetheart of a Deal |
| Second Place |
Diamond Valley FCU - Rate Loss |
| Honorable Mention TIE |
Crane FCU - Bedford Branch Grand Opening
Indiana Members CU - Kid's Account Promotion |
Grand Slam
| First Place |
Finance Center FCU - Community Support |
| Second Place |
KEMBA CU - KEMBA Kids Club Newsletter |
Web Page
$25 - $100 million
| First Place |
WGE FCU |
| Second Place |
MemberSource FCU |
| Honorable Mention |
KEMBA CU |
$100 million +
| First Place |
Diamond Valley FCU |
| Second Place |
Centra CU |
| Honorable Mention |
Bethlehem EFCU |
Radio or TV spot
| First Place |
Purdue EFCU - Drew Brees TV |
| Second Place |
Evansville Teachers FCU - Bugs Bunny and Elmer Fudd promote
ETFCU checking |
| Honorable Mention |
Financial Center - Personal Services |
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